5 Thoughts on eMail going into 2017
New year, new strategies. Let’s get some facts going and see what worked best to ready ourselves for 2017!
eMail for Consumers
Last year, eMail was the preferred way of communication for customers, according to a major study. The researchers found that the large majority of U.S. adults (72%) prefer communication with companies to happen through email. “In fact, it was the only digital channel to outperform old media standbys — postal mail (preferred by 48%), television ads (preferred by 34%) and print media, such as magazines and newspapers, (preferred by 31%).”
Despite the warnings of critics who predicted that spam mail, social media, text messaging and other things would make email obsolete, the research shows that email is extremely popular and trusted by American consumers as a way to communicate with customers. For more information on the value of email marketing, read this article with more statistics on email marketing.
eMail for Business
Email in business is a no-brainer. It is estimated that the majority, 64%, of decision-makers read their email via mobile devices- with the average person checking their smartphone 34 times a day eMail can defiantly make an impact! For B2B marketers, eMail has achieved the highest open rates at 27.97 percent according to eConsultancy. Also showing the power of email marketing for B2B, a recent study showed that 40 percent of B2B marketers rated the leads generated by email marketing house lists as high quality!
With confirmed analytics and the greatest ROI of any medium, eMail is easily the most useful tool in a B2B marketers toolbox. A recent study from Pew Research Center shows business professional overwhelming choosing email as the most important tool they use. More than 60 percent of respondents said email was “very important” to their job, compared to only 4 percent for social media.
Delivery in any form of marketing can be a gamble- but digital mediums like eMail is king. No other format can have your messaged primed and waiting for your customers like eMail can. Last year’s study showed eMail marketing is the most preferred communication method for US consumers- with two out of three (66 percent) of consumers have made a purchase online as a result of an email marketing message, according to the Direct Marketing Association. It is a proven easy and effective way to keep customers informed, and with time sensitive mailings, you can reach them at just the right moment!
Knowing your market and your audience has always been key when broadcasting your message, and eMail is still the best way to target. All of our data is confirmed double opt-in and regularly maintained. We pride ourselves in keeping our database active by sending engaging promotions and information relevant to their interests. This is really important because consumers spend a lot of time checking their email but only a short time deciding which emails to open.
No other medium can display your message with a greater chance of ROI. When it comes down to it, eMail is a marketer’s best friend. But not every business owner has time to learn the ins and outs of email marketing; That’s why all of our clients are assigned an on call account manger to answer any questions- let us automate the process!
According to a new study from the Radicati Group, Inc., there were 3.6 billion email accounts in 2013, with 2016 showing 4.3 billion. Thats a huge majority reach to consumers globally! The data shows that 93% of consumers also get at lease one permission-based email daily. Those consumers also enjoy receiving the commercial emails- according to a report from Litmus, 82 percent of consumers open email from companies. Research also shows that the active/inactive account ratio can vary as well, so knowing your database and keeping it engaged is key.
1. Email marketing averages an ROI of $38 for every $1 spent. (DMA National Client Email Report 2015)
2. For 89 percent of marketers, email serves as the primary channel for lead generation. (Mailigen)
3. Email has become the top source of analytics data for marketing professionals, with 41 percent relying on performance data. (Forbes)
4. For one in five companies, email marketing provides an ROI greater than 70-to-1. (DMA National Client Email Report 2015)
5. Emails that are relevant to the recipient drive 18 times more revenue than general broadcast emails. (Mailigen)